Privacy policy

Last updated: 02/23/2026
This Privacy Policy explains how Serena Roma collects, uses, shares, and protects your personal information when you visit our website, make a purchase, or otherwise interact with our services.
Information We Collect
We collect the information needed to operate our store and serve our customers
How We Protect It
We use reasonable safeguards designed to protect your personal information
Your Choices
You may request access, correction, deletion, or other rights as provided by applicable law
Introduction
This Privacy Policy describes how Serena Roma collects, uses, and shares personal information when you visit shopserenaroma.com, place an order, contact us, or otherwise use our services.
In this Policy, the terms “we,” “us,” and “our” refer to Serena Roma. The terms “you” and “your” refer to any visitor, customer, or user of the site.
By using our site or providing personal information, you acknowledge the practices described in this Privacy Policy.
Updates to This Policy
We may update this Privacy Policy from time to time to reflect changes in our business practices, technology, legal requirements, or operational needs.
When we make changes, we will post the updated version on this page and revise the “Last updated” date above.
How We Collect and Use Information
We collect personal information directly from you, automatically through your use of the site, and in some cases from service providers or business partners that support our operations.
We use this information to operate our store, process transactions, provide customer support, improve our website, prevent fraud, comply with legal obligations, and, where permitted, send promotional communications.
Types of Information We Collect
Information you provide directly
  • Contact information: name, shipping address, billing address, phone number, and email address.
  • Order information: products purchased, order details, payment confirmation, shipping details, returns, and refunds.
  • Account information: login credentials and saved preferences, if account features are available.
  • Support communications: messages, questions, and other information you send to our customer service team.
Information collected automatically
When you visit our site, we may automatically collect technical and usage information such as your IP address, browser type, device information, pages viewed, referral source, and interactions with the site.
We may collect this information using cookies, pixels, log files, and similar tracking technologies.
Information from third parties
  • Service providers: including ecommerce platforms, hosting providers, analytics tools, and customer support systems.
  • Payment processors: used to authorize and process transactions securely.
  • Advertising and analytics partners: where enabled and subject to applicable law and consent requirements.
How We Use Information
  • To fulfill orders: process payments, arrange shipping, provide confirmations, and manage returns or refunds.
  • To provide customer service: respond to inquiries, resolve issues, and support your experience.
  • For marketing and advertising: send newsletters, promotions, and other updates where permitted by law.
  • For security and fraud prevention: detect suspicious activity, protect our business, and prevent misuse of the site.
  • To comply with legal obligations: including tax, accounting, regulatory, and law enforcement requirements.
Depending on where you live, applicable law may provide additional rights or require specific legal bases for processing your personal information.
Cookies and Tracking Technologies
We use cookies and similar technologies to keep our site functioning properly, remember your preferences, understand site usage, and support advertising or analytics where permitted.
Some cookies are necessary for core site features such as cart and checkout functionality. Other cookies may be used for analytics or advertising, subject to applicable law.
You can manage cookies through your browser settings or any cookie preference tools made available on the site. Disabling certain cookies may affect site performance or functionality.
How We Share Information
We may share personal information with service providers and other third parties that help us operate our website and business.
  • Service providers: including payment processing, website hosting, order fulfillment, shipping, analytics, and customer support.
  • Marketing and advertising partners: where applicable and permitted by law.
  • Corporate affiliates or advisors: where needed for business, administrative, or operational purposes.
  • Legal or regulatory authorities: when required by law or necessary to protect our rights, property, or safety.
Categories of recipients
Category of Information Recipients
Contact and identifying information Service providers, operational partners, and affiliates where applicable
Order and support information Service providers, support systems, and order management tools
Browsing and device information Analytics providers, technical vendors, and infrastructure providers
Approximate location and technical information Security, infrastructure, and technical service providers
We do not sell your personal information in the traditional sense for money.
Third-party links
Our site may include links to third-party websites or services. We are not responsible for the privacy or security practices of those third parties.
Children’s Privacy
Our services are not directed to children under 13, and we do not knowingly collect personal information from children.
If you believe a child has provided personal information to us, please contact us so we can review and delete it where appropriate.
Data Security and Retention
We use commercially reasonable safeguards designed to protect personal information from unauthorized access, use, disclosure, alteration, or destruction.
No method of transmission over the internet or method of storage is completely secure, so we cannot guarantee absolute security.
We retain personal information for as long as reasonably necessary for the purposes described in this Policy, including to fulfill legal, tax, accounting, and operational requirements.
Your Privacy Rights
Depending on where you live, you may have rights under applicable law, including the right to:
  • request access to your personal information;
  • request correction of inaccurate information;
  • request deletion of your personal information;
  • request information about how your data is used or shared;
  • opt out of certain marketing communications;
  • withdraw consent where processing is based on consent; and
  • exercise any additional privacy rights available under applicable state, federal, or international law.
To exercise your rights, please contact us using the information in the Contact Us section. We may need to verify your identity before responding.
Questions or Complaints
If you have questions or concerns about this Privacy Policy or how we handle personal information, please contact us first so we can try to resolve the issue.
Depending on where you live, you may also have the right to submit a complaint to a regulatory or data protection authority.
International Users
Your personal information may be transferred to, stored, and processed in countries other than the country in which you live.
Where required by applicable law, we use appropriate safeguards for international data transfers.
Contact Us
If you have questions about this Privacy Policy or would like to submit a privacy-related request, you may contact us at:
Unless otherwise stated, Serena Roma is the business responsible for handling personal information under this Privacy Policy.
Last updated: 02/23/2026
© 2026 Serena Roma. All rights reserved.